Ibrahim and Justin met in grad school, bonding over long days in the lab and longer debates about the best fuel for a workout. They shared one conviction: the best foods taste extraordinary and actually do something for you.

Then Ibrahim started bringing dates from his family's farm in Oman. The whole lab fell for them — sweet enough to feel like a treat, sustaining enough to power an early-morning workout. Nothing at the grocery store came close; the dates on American shelves were a letdown in quality, care, and flavor. So they set out to fix that — starting with a simple mission: no more bad dates.

ANAT dates are single-origin from one family farm in Oman, grown the way they've been for generations. Extraordinary flavor, rooted in functional, evidence-based nutrition, and made to be shared.